Instant Coffee in India: Your Quick Brew Guide to Flavour and Convenience

India has traditionally been a country where tea has reigned supreme for millennia, but of late, instant coffee in India has created a strong fan base that seems to be growing consistently. It does not matter why you want it – rushing to work, just craving a warm cup without having to wait for it, or getting ready for exams – instant coffee is the best option you have. This is because it offers you the right combination of flavour, speed, and affordability. These days, you have a whole lot of flavours and brands available and this is why such coffee has become more than a caffeine fix.

The rise of instant coffee in India

Over the last decade, instant premium coffee has become immensely popular, and several factors such as the following have contributed to the boom:

·       urban lifestyles

·       affordable indulgence

·       brand innovation

Lives in the cities are becoming quicker by the day, and this has made convenience a key factor in consumption. With instant coffee, you get the experience that you would get at a café, but at just a fraction of the price. All brands – both new and leading – offer a diverse array of options these days, and this has contributed to the growth in instant coffee’s popularity as well.

How are the top brands making a difference in this context?

The market for instant coffee is a vibrant one and you have both Indian and international brands creating some unique brews and giving away attractive instant coffee offers as well. Some of these brands are household brands and they offer a wide range of products for consumers to choose from. It also helps that they offer such a balanced taste in their coffees and make them available offline and online. The Indian instant coffee brands have been here for a long time, and their products have rich and strong flavours.

Why do Indians love instant coffee?

Apart from being a quick fix, there are several reasons why premium instant coffee has become as popular as it has become:

·       ease of making

·       affordability

·       versatility

·       shelf stability

If you wish to make instant coffee, all you have to do is add milk or hot water, and it would be done – you would not need any machines here. These coffees also offer you great taste, but you do not have to break the bank for that. Also, you can use these products for a variety of coffee-based drinks.

Tips to enjoy your instant coffee more

It does not take a lot of time to make instant dry coffee, but you can make it even better with just a few tweaks:

·       Use hot water instead of boiling water

·       Add cinnamon, flavoured syrups, and/or cocoa

·       Try whipped coffee or a milk-frothing

·       Chill and blend

All these tips have their unique plus points. For example, using hot water rather than boiling water makes sure that the drink is not bitter. Adding cinnamon, flavoured syrups, and/or cocoa imparts variety to the drink.

Conclusion

You can be sure that flavoured instant coffee is here to stay. This is a cultural shift instead of a mere trend. These days, you have all sorts of coffee enthusiasts ranging from students to busy professionals. They depend on coffee for a variety of needs such as working or studying all night or as part of their morning rituals. For some, such coffee is a weekend indulgence. Instant coffee has now become a part of the Indian lifestyle that you simply cannot disregard anymore. It also helps that there is an option for everyone with all the different formats and flavours available in this context.